Launch: Margiela at H&M

20 Nov

Last week I stopped by the launch of Margiela at H&M at their Flagship Store on Regent Street.

It was a rather busy event, and they had a queue outside which formed the night before. Entry to purchase Margiela was via coloured wrist bands distributed in the queue.

Inside the store, the display felt like a museum exhibit, only adding to the limited appeal of these items.

In store my personal favourites included a quirky puff sleeve shirt, black jersey dress and suede jacket, but as I’m saving for a Winter Sun holiday, I stayed controlled and simply admired all these beauties. (May be popping back this week to see if there’s anything left and then using the “it’s meant to be” line to convince myself to purchase!

I’d definitely recommend checking out the website, not only for the flawless design experience but also the comfort of browsing in a calmer demeanor than the average Regent Street shopper!

I also enjoyed the “Who bought What” post on The Guardian Fashion Blog from Launch Day.

What’s your favourite piece from the collection? Have you bought any Margiela goodies?

LDNshopaholic xxx

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