Tag Archives: 70’s

Event: Pure London

12 Aug

So earlier this week I popped down to Pure London to discover what exactly it was all about. There was an incredible amount to see at London’s Olympia:

Essentially it’s a trade show where boutique brands present their wares, and buyers from shops and chains come along to have a look.

We were talked through the trends for S/S ’12, as buyers will be looking for next year’s stock at this point! The brands at Pure are aimed at an older clientele who look for less ‘directional’ (that’s less trendy to you and me) pieces so I felt it was a bit behind and same-y if I’m totally honest with you.

The typical spring/summer ladylike and nautical trends were mentioned:


Then the 70s’ trend, which is apparently sticking around, along with colour blocking:


The only trend on the Pure Catwalk which caught my eye was the Tribal Print:

I haven’t embraced this trend this Summer but after seeing it styled in such different ways I’m starting to think it’s quite doable without being over the top.

The show itself is a visual merchandiser’s dream, and realistically the most flamboyant/well designed stands get the most attention. My personal favourite was Darling which had a vintage dusky pink and gold theme along with fake hedges and butterfly lanterns:

Their clothes were pretty nice too! Check out the kimono style cover up with floral dress and pearl embellished knit with pleat detail dress:


I then stumbled upon LeJu which sells jewellery made from natural sources, embellished with gems:

(naked nails! – *gasp*)

I then found Orelia, which I recognised from seeing in Topshop. I love their gemstone necklaces which look like they’re tribal inspired:

And their letter necklaces are cute too!

What do you make of my boutique finds? Did you make it to Pure London?

I also visited Pure Spirit, which is aimed at a younger audience, which I will be blogging about tomorrow so stay tuned!

LDNshopaholic xxx

Trendwatch: ’70s Style

15 Mar

It’s gradually been becoming more obvious that Spring/Summer 2011 is going to be ALL about the Seventies. From high waisted jeans to palazzo pants, collared shirts to shirt dresses, floppy hats to oversized sunglasses. It feels as though there’s been a Seventies explosion all along the high street.

The real statement pieces are the trousers, and these shapes are not for the faint hearted! My personal favourites are (L-R) Topshop Brown Pleated Extreme Wide Leg Trousers (for play), Vero Moda Flare Jeans (casual cool) and  Topshop Rose Seventies Wide Leg Trousers (for work). To wear these you really do have ‘go for it’ and embrace the trend, generally from top to toe. The jeans are more wearable, but how much fun are the wide legs?!

To make the most of these leg-endary trousers (see what I did there?!), elongate the leg with a chunky block heel or wedge. These are both comfortable and chic, making us feel a little less swamped by the grandeur. Browns such as Camel and Tan are all the rage, and really work well, but you could mix it up with a splash of colour too. I heart the Miss Selfridge Kenah Tan and Red Heel (right) which also come in Orange, Aldo Spiney T-Bar Espadrilles (top left) and Blowfish Garren Cork Shoe (bottom left).

The blouse has been a staple piece for Autumn/Winter 2010, and the 70’s trend embraces our new found love for them. Blouses such as Vero Moda’s Winter Paisley Blouse (right) and Paisley Ruffle Front Blouse (left) are a great way to take this trend to the office, tucked into a pencil skirt and could also be dressed down with jeans. For a more casual look check out Topshop’s Knitted Spacedye Top (centre) which would look great with jeans or wide legs <3.

70’s accessories are just fabulous, whether it’s an ASOS oversized felt hat or HUGE Miu Miu square sunglasses, they are pure joy! Miss Selfridge are doing some gorgeous bits, I particularly like these gold earrings, dreamcatcher earrings, embellished handbag and tan scarf.

If you don’t want to spend too much money, then a great way of wearing this trend is buying a simple camel t-shirt or vest top and teaming with a couple of on trend accessories. Have a look around charity shops for some bargain 70’s earrings, or rifle through you Mum/Aunt’s wardrobes to see what goodies you can find!

Now it’s going to sound like I’m plugging them… haha… but Miss Selfridge have started selling ‘looks’ and I can’t help but love this boho combo which comes in at a reasonable £130:

Mustard knit, pale blue collared shirt, brown suede shorts, wedge sandals… altogether now *ahhh*. The look is kept current with the addition of grey cable socks and more structured/less floppy hat, which counteract what could have been homage to being a Brownie.

After eyeing up all this 70s glory, I think I may have to head out and buy myself some palazzo pants, THAT topshop knit…. and perhaps some chunky tan heels to go with…. oh dear!!